Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.  
 
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this
course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
 
What Will Students Learn?
 
Define terms related to social media branding 
Create a strategy for your social media brand 
Describe various social media platforms and identify what platforms fit your brand 
Communicate effectively over social media 
Deal with negative feedback and criticism 
Create a social media playbook to guide brand ambassadors 
Evaluate your brand strength and revise your strategy